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1st Annual Hooley Awards

The Hooley Awards were created to recognize ImageTrend clients for their
contribution of innovation and excellence in their industries, as well as in the
communities they serve.undefined

Among the distinguished nominations, five finalists were selected to represent each of three categories. These finalists were honored at the ImageTrend Connect Conference.

The Hooley Award judges include industry leaders and media professionals to independently rank nominees.

  • Greg Friese, MS, NRP - Editor-in-Chief, EMS1.com
  • A.J. Heightman, MPA, EMT-P - Editor-in-Chief, JEMS
  • Rick Markley - Editor-in-Chief, FireRescue1 and Fire Chief
  • Nancy Perry - Editorial Director, EMS World
  • Dr. Michael Wilcox - Medical Director, EMS and CP Programs


Service Award

Considers how agencies are using data to further the safety of their community or reach community goals, and acknowledges the fact that data is boundless and can be used in any number of ways for the benefit of society.


  • Emory EMS, Emory University: Norovirus containment
  • Bruce Evans, Upper Pine River Fire Protection District, Colo.: Clean, validated data
  • Joe Moreland, Kansas Board of Emergency Medical Services: Bi-directional data
  • Todd Donovan, Derry Fire Department, N.H.: CQI and report improvements
  • Jon Powers, Maine EMS: Data integration

Emory EMS was the recipient of the Service Award for using data collection and teamwork to identify and contain the spread of disease during a norovirus outbreak. The data Emory EMS collected during a norovirus outbreak has been shared at conferences, allowing other universities to gain valuable insight into the management of infectious disease outbreaks and how useful electronic patient care report data can be during a response.


Innovation Award

To recognize those using ImageTrend products in a new or innovative way to meet the needs of their service, department, state or hospital.


  • Captain Michael Wedell, Ontario Fire Department, Ca.: Custom templates
  • Molly McLagan, River Falls Fire Department, Wisc.: Flexible fees tracking
  • Melissa Belgau, Washington Department of Health: Key Performance Indicators (KPIs)
  • Peggy Huddleston, Nicole Gamm, Arlinda Kinkead, Missouri Time Critical Diagnosis Team: Non-trauma registries
  • Michelle Stafford, ProClaims Medical Billing: Automated workflows

Representing the Missouri Time Critical Diagnosis Team, Peggy Huddleston accepted the Innovation Award for developing a registry for head and spinal cord injury reporting in non-trauma centers. New regulations in Missouri prompted this team to take action and create a Missouri Statewide Registry for Stroke, STEMI, and Head and Spinal Cord Injury. Missouri now has a system to monitor facility reporting compliance, report development, and epidemiological data collection for these state required programs in order to promote improved patient outcomes for the residents of the State of Missouri.



New Frontier Award

Services, departments, states and hospitals are going above and beyond the call of duty. ImageTrend recognizes those who are breaking new ground or serving in a humanitarian way.


  • Patrick Sennett, Advocate Good Samaritan EMS: EMS data enhancements
  • Anne Vossbrink, Arizona Department of Health Services:NEMSIS 3/Patient Registry
  • Dr. Don Rice, Nebraska DHS EMS: Cardiac registry
  • Fire Investigations Team, Mississippi State Fire Marshal’s Office: Fire investigations validation
  • Community Integrated Health Program, East Baton Rouge EMS: Community integrated health program

Bryant Hernandez of East Baton Rouge EMS accepted the New Frontier Award for the development and implementation of their Community Integrated Health Program (CIHP). East Baton Rouge’s program analyzed the data to see where they could make the biggest impact and have achieved success. Within the program, their per month 911 calls decreased by 70% and transports by 69%, and hundreds of thousands of dollars were saved.