Hospitals are sitting on a wealth of untapped insight, and much of it begins before the patient even walks through the door. With the launch of ImageTrend’s Market Intelligence, powered by Navigate, hospitals can now see beyond their walls and into the full picture of EMS activity, patient flow, and community dynamics that shape care delivery and growth opportunities.
This new capability builds on the power of biospatial—a healthcare data analytics platform that aggregates and analyzes near real-time EMS and public health data to deliver actionable insights for emergency response, hospital operations, and public health monitoring. biospatial is now part of the ImageTrend platform and brings EMS-derived data into focus for hospital teams seeking sharper strategic, operational, and clinical insight.
What Is EMS Data—and Why Should Hospitals Care?
Every time EMS responds to a call, an electronic patient care report (ePCR) is created. These reports capture a wealth of information: how the patient presented, what interventions were performed, response and transport times, provider impressions, and much more. Until now, most hospitals had little or no access to this rich, prehospital data—despite the fact that nearly half of their patients arrive via EMS.
By surfacing this previously invisible layer of data, Market Intelligence enables hospitals to answer critical questions:
- Where are our patients coming from?
- How strong are our relationships with EMS partners?
- Are we optimizing handoff times, especially for critical patients?
- Which service lines are seeing the most prehospital volume?
- Where are the gaps—and the opportunities—in our community?
Understanding Regional EMS Data to Grow Hospital Market Share
Traditional hospital market data—often derived from insurance claims—can be slow, limited, and incomplete. Navigate changes the game by providing a real-time, geospatial view of EMS-to-hospital activity across your region. That includes not only your facilities, but also hospital market data and trends outside your network.
The result? A clearer, faster understanding of your market share, competitive landscape, and referral dynamics—with the ability to act on it.
The Strategic, Operational, and Clinical Impact of Market Intelligence
Hospitals can use Market Intelligence in a number of high-impact ways:
- Grow market share by identifying where patient volumes are shifting—and why
- Improve ED operations by analyzing offload times and identifying bottlenecks
- Optimize scheduled transfers by pinpointing times of peak congestion
- Plan service lines more strategically using real-world EMS data tied to trauma, cardiac, and stroke cases
- Benchmark quality of care using national EMS standards and historical trends
In short, it’s a powerful tool for hospitals aiming to align their services, resources, and partnerships with what’s actually happening on the ground.
Dashboards Built for Hospital Teams
The Navigate suite includes four purpose-built dashboards designed to serve hospital stakeholders across departments:
- Market Intelligence View: Strategic insights into EMS trends, hospital market data, and patient flow
- Navigate Transfers: Operational oversight of interfacility transfers and resource usage
- Clinical Insights: Quality benchmarks and EMS care trends compared to national standards
- Advanced Explorer: A flexible, self-service tool for digging deeper into the data that matters most to you
Whether you’re leading business development, managing ED efficiency, overseeing trauma care, or steering strategy, Market Intelligence brings the context you need to make faster, smarter decisions.
Market Intelligence Sets a New Standard for Data-Driven Decision-Making
Hospitals have long relied on fragmented data to make some of their most important decisions. With Navigate, ImageTrend is offering something fundamentally different: a way to see the full picture—before, during, and after hospital arrival. From market expansion to care coordination, from system-wide trends to bedside decisions, it’s a smarter way to work with the truth.
Ready to see what your EMS market is really telling you?
Learn how Market Intelligence can transform your hospital’s approach to growth, care, and operational excellence.
