ImageTrend
Leadership
Interim Chief Executive Officer & Chief Growth Officer
Joe Graw
Joe’s passion to learn and explore new ideas in the industry is about more than managing the growth of ImageTrend – it’s forward thinking. Engaging in many facets of ImageTrend is part of what drives Joe. He is dedicated to our community, clients, and their use of data to drive results, implement change and drive improvement in their industries.
Chief Revenue Officer
Brendan Burke
Brendan’s sales leadership is built on years of firsthand experience driving customer engagement and delivering results. His expertise in scaling organizations shapes his vision for market expansion, operational excellence, and building high-performing, growth-focused sales cultures. Brendan is passionate about developing talent, delivering customer value, and creating scalable, repeatable sales go-to-market engines. He is deeply committed to partnering with customers to help them achieve mission-critical outcomes for the communities they serve.
CHIEF MARKETING OFFICER Cathy Hill
Cathy brings extensive marketing experience and a strong passion for driving growth and engagement. With her expertise in brand strategy and marketing analytics, Cathy leads the development and execution of plans that drive meaningful results. She emphasizes collaboration with cross-functional teams to identify market opportunities and deliver optimized customer experiences.
CHIEF PEOPLE OFFICER/CHIEF LEGAL OFFICER
Dana Novack
Dana is a dynamic HR and legal executive with a profound understanding of talent management, employee engagement and organizational development. With experience in high growth, private equity-backed software environments and large enterprise contracts, she brings an innovative and impactful approach as a strategic business leader. Dana is passionate about building a team of high performing, motivated individuals to improve organizational capability and drive sustainable growth.
Chief Product Officer
Laurel Anderson
Laurel is a strategic product leader with deep experience in enterprise SaaS, GovTech, and financial services. She specializes in scaling product teams, driving agile development, and building customer-focused roadmaps that deliver measurable impact. Passionate about innovation and cross-functional collaboration, she thrives on creating data-driven strategies that enhance user experience, optimize processes, and drive business growth.
Chief Financial Officer
John Wolfenden
John is a seasoned PE-owned SaaS CFO. He blends a positive attitude with a “roll-your-sleeves-up” approach to helping to drive the business forwards. He views the finance function as the bedrock of any successful organization, enabling the function to be a business partner to all other functional teams, helping the business grow and deliver on its strategic goals. John strives to take a highly commercial approach to the Office of the CFO, collaborating cross-functionally to resolve issues and run the business as efficiently as possible.
Chief Technology Officer
Vishal Arora
Vishal is a transformative technology leader who translates strategic vision into scalable, customer-focused solutions that advance enterprise growth and competitive advantage. His global experience spans software development, product management, and enterprise architecture, enabling him to lead high-performing organizations that operate with rigor, agility, and accountability. Vishal is recognized for driving sustained strategic results through the alignment of technology innovation with business priorities.