ImageTrend
Leadership
Chief Executive Officer
Chris Cartrett
Chris is passionate about building strong communities and inspiring others to make a meaningful difference. Drawing on more than a decade of experience guiding software organizations through growth and transformation, he leads ImageTrend with a customer-first mindset and a sense of urgency to turn innovation into real-world results. Chris is committed to building exceptional teams and advancing AI-powered solutions that reduce burdens, inform faster decisions, and help emergency response and healthcare professionals improve outcomes.
Chief Growth Officer
Joe Graw
Joe’s passion to learn and explore new ideas in the industry is about more than managing the growth of ImageTrend – it’s forward thinking. Engaging in many facets of ImageTrend is part of what drives Joe. He is dedicated to our community, clients, and their use of data to drive results, implement change and drive improvement in their industries.
Chief Revenue Officer
Brendan Burke
Brendan’s sales leadership is built on years of firsthand experience driving customer engagement and delivering results. His expertise in scaling organizations shapes his vision for market expansion, operational excellence, and building high-performing, growth-focused sales cultures. Brendan is passionate about developing talent, delivering customer value, and creating scalable, repeatable sales go-to-market engines. He is deeply committed to partnering with customers to help them achieve mission-critical outcomes for the communities they serve.
CHIEF MARKETING OFFICER Cathy Hill
Cathy brings extensive marketing experience and a strong passion for driving growth and engagement. With her expertise in brand strategy and marketing analytics, Cathy leads the development and execution of plans that drive meaningful results. She emphasizes collaboration with cross-functional teams to identify market opportunities and deliver optimized customer experiences.
CHIEF PEOPLE OFFICER/CHIEF LEGAL OFFICER
Dana Novack
Dana is a dynamic HR and legal executive with a profound understanding of talent management, employee engagement and organizational development. With experience in high growth, private equity-backed software environments and large enterprise contracts, she brings an innovative and impactful approach as a strategic business leader. Dana is passionate about building a team of high performing, motivated individuals to improve organizational capability and drive sustainable growth.
Chief Product Officer
Laurel Anderson
Laurel is a strategic product leader with deep experience in enterprise SaaS, GovTech, and financial services. She specializes in scaling product teams, driving agile development, and building customer-focused roadmaps that deliver measurable impact. Passionate about innovation and cross-functional collaboration, she thrives on creating data-driven strategies that enhance user experience, optimize processes, and drive business growth.
Chief Financial Officer
John Wolfenden
John is a seasoned PE-owned SaaS CFO. He blends a positive attitude with a “roll-your-sleeves-up” approach to helping to drive the business forwards. He views the finance function as the bedrock of any successful organization, enabling the function to be a business partner to all other functional teams, helping the business grow and deliver on its strategic goals. John strives to take a highly commercial approach to the Office of the CFO, collaborating cross-functionally to resolve issues and run the business as efficiently as possible.
Chief Technology Officer
Vishal Arora
Vishal is a transformative technology leader who translates strategic vision into scalable, customer-focused solutions that advance enterprise growth and competitive advantage. His global experience spans software development, product management, and enterprise architecture, enabling him to lead high-performing organizations that operate with rigor, agility, and accountability. Vishal is recognized for driving sustained strategic results through the alignment of technology innovation with business priorities.
HCA FL Brandon EMS and Trident EMS, Emergency Residency Program at HCA FL Brandon Hospital, and University of South Florida (USF)David Arbona, MD
Dr. is a double board-certified EMS and emergency medicine specialist in Brandon, FL. After seeing first-hand the aftermath of the 2010 earthquake in Haiti, Dr. Arbona became interested in emergency management and disaster training. He completed his specialty in emergency medicine in Ponce, Puerto Rico, then continued his subspecialty training in Emergency Medical Services (EMS) at the University of North Carolina (UNC) at Chapel Hill. During his subspecialty training, he served as assistant medical director for Orange County EMS and worked with the North Carolina Highway Patrol’s (NCHP) medical team. With the NCHP, he planned and provided medical direction for their active confrontational training scenarios (ACTS) drills.
Dr. Arbona is currently part of the Core Faculty of the Emergency Residency Program at HCA FL Brandon Hospital and an Associate Professor of Emergency Medicine at the University of South Florida (USF). Dr. Arbona serves on the EMS, disaster, and cardiac arrest committees at HCA Brandon Hospital and is the medical director of HCA FL Brandon EMS and Trident EMS.
Unified Fire Authority and Utah’s FEMA Urban Search & Rescue Task Force 1 Graham Brant-Zawadzki, MD, FAEMS
Dr. Brant-Zawadzki is a dual board-certified emergency physician in
Emergency Medicine and Emergency Medical Services (EMS). He serves as
an associate professor of Emergency Medicine at the University of Utah
School of Medicine where he completed his fellowship in wilderness medicine
& EMS. He also serves as the Chief Medical Officer & Medical Director for
Unified Fire Authority and Utah’s USAR Task Force 1. His expertise bridges
academic leadership and operational field medicine, with a focus on
prehospital care, disaster response, and austere medicine.
Montgomery County Hospital District Michael DePasquale, MD
Dr. DePasquale was born and raised in New York City before completing his bachelor’s degree in Video Game Design & Development from the Rochester Institute of Technology. During his time at RIT he also obtained his New York State Paramedic certification and worked as a full-time Paramedic for several years before receiving his MD from The State University of New York Upstate Medical University in 2020. Dr. DePasquale then completed residency training in Emergency Medicine at Indiana University in 2023, before completing fellowship training in EMS at IU in 2024. His interests are in innovative integration of technology within EMS and utilization of pre-hospital ultrasound.
Los Angeles County Fire Department Puneet Gupta, MD, FACEP
Dr. Gupta is an Assistant Medical Director for the Los Angeles County Fire Department, Assistant Clinical Professor (voluntary) at Harbor UCLA, and a practicing emergency physician for IEMG, an independent democratic group. Dr. Gupta is board certified in Emergency Medicine and EMS.
Sanilac County EMS and Medical Control Authority Mark Hamed, MD MBA, MPH, FAAFP, FAEMS
Dr. Mustafa Mark Hamed is Medical Director of the departments of Emergency and Hospital Medicine at McKenzie Health System in Sandusky, Michigan. He serves as Associate Medical Director of Sanilac County EMS and Medical Control Authority and Medical Director for eight rural Michigan counties’ health departments. Dr. Hamed is an attending staff physician with Henry Ford Health System in Detroit, and an associate clinical professor for the Michigan State University College of Human Medicine and Central Michigan University College of Medicine. He serves on the American College of Surgeons Committee on Trauma—Rural Advisory Council. His passion for improving rural healthcare led to him being awarded the 2019 Michigan Rural Healthcare Professional of the Year.
Dr. Hamed is a past President and Chair of the Michigan Academy of Family Physicians and is currently on their Board of Directors. His focus is on promoting safe and high-quality care in the pre-hospital and emergency department arenas, as well as across the public health spectrum.
Global Medical ResponseJacob Keeperman, MD
Dr. Jacob Keeperman is a physician, leader, speaker, educator, and champion for creating a better healthcare ecosystem to serve all people. As a triple board-certified physician in emergency medicine, emergency medical services, and critical care medicine, he sees patients at their most vulnerable. He uses his experience as a survivor of critical illness to inform the care systems of the future. Dr. Keeperman is focusing his time on transforming healthcare to be delivered in a decentralized fashion, breaking away from the dependence on brick-and-mortar care..
The Ohio State University Wexner Medical Center, Delaware County EMS, and National Registry of Emergency Medical Technician Research Ashish R. Panchal, MD, PHD, FAEMS
Dr. Ashish R. Panchal is a professor of emergency medicine for the Department of Emergency Medicine. He is passionate about improving patient outcomes in the prehospital setting and conducts research focused on prehospital airway management and improving outcomes from cardiac arrest. He began his career as a researcher, completing a PhD in cardiovascular physiology at Case Western Reserve University. Following this, at The Ohio State University College of Medicine, he completed his medical training and residency. Dr. Panchal is board certified in Emergency Medicine and Emergency Medical Services.
Currently, Dr. Panchal is heavily involved in prehospital care, being the EMS medical director for Delaware County EMS and the Delaware County Emergency Communications. At The Ohio State University, he is the program director for the ACGME-accredited EMS fellowship. On a national level, he is the research and fellowship director for the National Registry of Emergency Medical Technicians and is part of the expert panels for the National EMS Scope of Practice Model Revision Project and the Evidence-Based Guideline for Naloxone and Pain management.
Dr. Panchal is also a member and chair of the American Heart Association Emergency Cardiovascular Care Science Subcommittee and was the chair of the 2018, 2019, and 2020 AHA/ECC Guidelines for Cardiopulmonary Resuscitation and Emergency Cardiovascular Care.
Houston Fire Department Chris Souders, MD, FAEMS
Chris Souders is a graduate of Baylor College of Medicine and completed his emergency medicine residency at the University of Rochester, NY. His EMS fellowship was completed with Baylor College of Medicine and the Houston Fire Department. After fellowship, he was chosen as the Associate Medical Director for the Houston Fire Department which he has held since 2003.
Board certified in both Emergency Medicine and Emergency Medical Services, Dr. Souders’s primary responsibilities at HFD include dispatch protocol, quality improvement activities, and ePCR development and data analysis.
Milwaukee County Office of Emergency ManagementBen Weston, MD, MPH, FAEMS
Dr. Weston is an Associate Professor in the Department of Emergency Medicine at the Medical College of Wisconsin. He serves as Chief Health Policy Advisor for Milwaukee County working to enhance the health of one million citizens. In addition, Dr. Weston is the Chief Medical Director for the Milwaukee County Office of Emergency Management, directing medical services for 15 fire departments with 120,000 annual patient encounters.
Through strategic planning, effective communication and crisis management, Dr. Weston’s local, regional and national work has centered on community and partner engagement to advance population health. He was recently among seven selected fellows to the National Academy of Medicine. He has been featured on MSNBC, CNN, BBC, and in The New York Times and provided medical oversight for the NFL, NBA, MLB, Indycar, and USA Triathlon. He practices clinically in the emergency department at Froedtert Hospital, a level 1 trauma center and is an NIH funded researcher with interests in prehospital care, resuscitation, health equity, and public health surveillance.