How Hospitals are Turning EMS Data into Clinical, Operational and Strategic Intelligence

Tuesday, 10 November 2026 | 11AM CT
Michael Patock

Webinar description

Healthcare organizations are under more pressure than ever to move faster, operate smarter and make sound decisions with the data they already collect.

EMS data can play a significant role in accomplishing these goals, yet too often prehospital information is delayed, missing, or unusable in hospital workflows.

In this session, we’ll discuss how healthcare leaders are making better clinical decisions, improving operational efficiency and gaining an earlier, more complete view of EMS transport activity — inside their walls and across their market — by connecting EMS data to the EHR digitally, automatically and in real time.

 

You’ll learn:

  • How health systems are incorporating EMS data into operational and strategic planning

  • Where connecting EMS and hospital records can eliminate manual work and information gaps

  • What EMS transport patterns reveal about patient flow, referrals and service-line utilization

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About the PresenterMichael Patock

Executive Vice president of Product | ImageTrend

Michael leads the strategic expansion and innovation of ImageTrend’s healthcare solutions. He works closely with cross-functional product teams to deliver forward-thinking applications that provide meaningful, high-value solutions tailored to the evolving needs of hospital leaders.

In parallel, Michael collaborates with ImageTrend’s clinical and research services teams to transform data into actionable insights. By harnessing ImageTrend’s extensive data resources, Michael and his teams uncover trends and opportunities that inform product development and drive industry-wide improvements.

Michael’s focus is on building solutions that not only meet today’s challenges but also anticipate tomorrow’s needs.

Michael Patock

About the PresenterBrooke Figg

Sales Engineer | ImageTrend

Brooke Figg is a Sales Engineer at ImageTrend with a background in emergency medical services and healthcare technology. She began her career as a paramedic, where she gained firsthand experience with the operational realities, documentation challenges, and data limitations faced by EMS and public safety agencies.

Brooke holds a Bachelor of Science degree in Sociology from Texas A&M University, a foundation that has shaped her interest in systems, behavior, and how data reflects real-world practice. In her current role, she works closely with agencies and health systems to help them better understand and use their data to support operational insight, planning, and decision-making.

Brooke brings a practical, user-informed perspective to discussions around healthcare solutions, focusing on how analytics can be applied meaningfully to everyday operations.

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